Search Engine Optimization Digest

5-11 November 2018  |  Week 45

Top of the Week

How a small French privacy ruling could remake adtech for good »

"A ruling in late October against a little-known French adtech firm that popped up on the national data watchdog’s website earlier this month is causing ripples of excitement to run through privacy watchers in Europe who believe it signals the beginning of the end for creepy online ads."

Time to read: 16,4 minutes


Report: Google showing fewer video and image boxes in the search results »

"... the data shows a 20 to 30 percent drop in these search features showing up in the Google web and mobile search results."

Time to read: 1,3 minutes

Google and Facebook back Berners-Lee's Case #ForTheWeb »

"Tim Berners-Lee unveiled a document called “The Case for the Web” which outlines principles to protect and enhance the web’s future, as well as craft a collective contract for May 2019."

Time to read: 6,4 minutes

Facebook documents seized by UK parliament ahead of a crucial hearing »

"The files are reported to contain confidential emails in relation to Facebook’s data and privacy controls in the run-up to the firm’s data scandal earlier this year."

Time to read: 5,0 minutes

Studies, Reviews & Analyses

Announcing the 2018 Local Search Ranking Factors Survey »

"The biggest shift this year is happening in Google My Business signals, but we’re also seeing an increase in the importance of reviews and continued decreases in the importance of citations."

Time to read: 9,4 minutes

Real Estate SEO Case Study - Rentspot on 20K Unique Visitors per Month »

"Around November 2015, Rentspot began to see much-awaited results. The rental site slowly climbed the ranks on Google’s search result pages. And nowadays, Rentspot’s notoriety continues to grow, reaching to 20,000 visitors in organic traffic."

Time to read: 10,4 minutes

SaaS SEO Strategy Zapier Used to Reach $35M ARR »

"But maybe the most strategic and admirable SEO decision they made was to embrace the “invisible” nature of their product, and put their app partners and users first. They have put app partners in the spotlight while fueling their own growth."

Time to read: 10,8 minutes

Interviews & Opinions

Advanced Keyword Research techniques: Q+A with Dido Grigorov »

"When detailed research is most important - Dido’s process for determining synonyms and related phrases - How find find what keywords to target in a competitive market - Do free keyword tools really compete with paid tools? - Ranking for keywords on site with high competition - How do you balance catchy headlines with practical keywords? - ..."

Time to read: 27 minutes (podcast)

An Interview with Arsen Rabinovich on eCommerce SEO »

"Improperly handled pagination is a big offender when it comes to problems with eCommerce SEO, and can lead to a long list of issues that often require an expert to fix."

Time to read: 5,5 minutes

It's time to kill off follower counts on social networks »

"Over the past couple of weeks, Twitter and Instagram have begun testing ways to reduce visual emphasis on users’ follower counts."

Time to read: 3,1 minutes

How-Tos & Overviews

Amazon SEO: How to Conquer Both Amazon and Google at Once »

Time to read: 14,9 minutes

Google Shares How to Rank Better by Combining Pages »

Time to read: 5,2 minutes

Using topic modelling frameworks for NLP and semantic search »

Time to read: 204 slides (presentation)

Might Come in Handy

I've compiled the best SaaS Landing pages and broke down all their secrets »

Time to read: 8,1 minutes

How to use Chrome User Experience Report to improve your site's performance »

Time to read: 12,7 minutes

Report: ‘Incentivized reviews’ effective for consumers and brands »

Time to read: 4,2 minutes

Basic But Interesting

Have you noticed a valuable article?

Let us know! Just respond to this newsletter with its URL, and we will consider featuring it next week.