Online Advertising Digest

14-20 January 2019  |  Week 3

Top of the Week

Amazon Knows What You Buy. And It’s Building a Big Ad Business From It »

"Ads sold by Amazon, once a limited offering at the company, can now be considered a third major pillar of its business, along with e-commerce and cloud computing."

Time to read: 6,6 minutes

News

Google News Digest: New SERP Features and Pay for Conversions in Display Campaigns »

"Most of the updates are related to Google Search News — new SERPs features, algorithm update, mobile-first transition, etc. — but we also noticed many Google Ads and Google Tool updates and features being rolled out in the past two weeks."

Time to read: 10,0 minutes

Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal »

"Microsoft’s Bing Ads will be the exclusive search adverting platform for Verizon Media properties, including Yahoo and AOL."

Time to read: 2,6 minutes

AdWords Express Officially Rolled Into Google Ads »

"The big win here is that it will expose these AdWords Express advertisers to the possibilities of the full Google Ads platform. They’ll see how much reporting they’ve been missing out on. How many additional opportunities there are."

Time to read: 2,2 minutes

Studies, Reviews & Analyses

We wasted $50K on Google Ads so you don’t have to »

"Lesson #2: Focus on page quality and CTR when doing paid tests"

Time to read: 10,0 minutes

New Study Reveals What People Are Buying Through Voice Assistants »

"According to the survey data, 25% of respondents say everyday household items are the most ordered through voice-assistants."

Time to read: 1,7 minutes

Test your site speed automatically with Speed Demon »

"You give Speed Demon a set of URLs, and you list emails of people who should be notified if your page is slower than speed thresholds you set. Every week, Speed Demon polls WebPageTest and places the results into a spreadsheet tab."

Time to read: 2,7 minutes

Interviews & Opinions

The Blessing and Curse of Automation in Google Ads »

"In one extreme case, one of our clients saw CPA drop by 42% and conversion volume increase by 100% with Target CPA bidding compared to manual CPC bidding."

Time to read: 10,1 minutes

How To Digital Warfare: Target Baby Boomers’ Social Media, Digital Ads, and Phishing. Just Like the Russian GRU »

"These cybersecurity issues keep me awake at night."

Time to read: 15,0 minutes

The Changing State of Paid Social: Tips, Strategy, and How To Win »

"17:54 Multi-touch attribution: what it is and how to start measuring it. - 17:54 Multi-touch attribution: what it is and how to start measuring it. - 24:17 The cross-channel trick to increase the click-through-rate of Facebook ads."

Time to read: 46 minutes (podcast)

How-Tos & Overviews

5 Real Examples of Advanced Content Promotion Strategies  »

Time to read: 12,3 minutes

How To Use Marketing Psychology To Build A Likable #Chatbot »

And: How to turn your agency into a unicorn with #Chat Marketing

Time to read: 13,3 minutes (video)

Google "Leaked" Lead Generation Playbook »

Time to read: 4,7 minutes

Might Come in Handy

Where to Find Hundreds of Business-Plan Examples »

Time to read: 3,0 minutes

Global music streaming data reveal diurnal and seasonal patterns of affective preference »

Time to read: 1,0 minutes (abstract)

Forms Aren't Dead: The State of Email Lead Capture in 2019 »

Time to read: 11,7 minutes

Basic But Interesting

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